SEO & On Page Optimization

Search Engine Optimization – (SEO) can be stated as a highly specialized process of building a successful website.

Use Full SEO On Page Factors

Write an article SEO optimized is a matter of detail, since besides the article itself should be drawn up even the plug-in fields in turn.

How to write an SEO article for journalism? It begins with the title and subtitle decide, take two minutes to evaluate well the word or group of words chosen as key will be essential for the construction of our article. Explanation In this article has been chosen as the main keyword “SEO”, the category is how-to advice that I can give you is to decide well before starting to write the article some fundamental factors for writing:

1. KEYWORDS: keyword or SET of Keywords.

2 META KEYWORDS: Meta Keywords, in addition to the main keyword, other pairs of KEYWORDS that might do for ours, usually related words with which we want to find on the SEARCH ENGINES.

3 META DESCRIPTION: Meta Description is tantamount to what appears under the title in search engines, as you can see from the image in the article SEO articles.

4 TAGS: Tags are important, although not as much as the meta keywords should be entered separated by commas and may also be composed of several words, they mean that you can create a good Web of connection between items that have the same tag and then allow you to reinforce the subject matter, then inserted the tag on the category choice and tags that reinforce the search position in relation to the subject discussed, in my case I chose SEO article, build plug-ins, write an article, Word press SEO by Yoast, optimize an article, how to. You may have noticed that I put the tags on the plug-in that we use, the main keyword, other words reinforcing the Meta keywords.

Remember that you have to put the main keyword at the beginning of the title, the subtitle to the top positions, and in the first paragraph, in these three positions must be comply with the directives, while in the rest of the article need to reach an appropriate number of repetitions to make page parsing deems sufficient the percentage submitted.

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What is Google Adwords and Pay Per Click ?

Google Ad Word is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The Adwords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

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Businesses that use Adwords can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for triggers your ad to be shown. Adwords at the top ads that appear under the heading “Sponsored Links” found on the right-hand side or above Google search results. If your Adwords ad is clicked on, Google search users are then directed to your website.

 

Five key benefits of Google Adwords

 Everything is in one campaign

You can still optimize for mobile devices

Product listing ads are now available on smart phones

Ad Extensions now have greater targeting options

You can now optimize for users in specific locations

 

 

Pay Per Click: – PPC is an Internet marketing formula used to price online advertisements. In PPC programs the online advertisers will pay Internet Publishers the agreed upon PPC rate when an ad is clicked on, regardless if a sale is made or not.

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With pay per click in search engine advertising, the advertiser would typically bid on a keyword so the PPC rate changes. On single website — or network of content websites — the site publisher would usually set a fixed pay per click rate, also called cost-per-click.

Benefits of Pay-Per-Click

Small initial investment

Set your own budget

PPC advertising levels the playing field

Instant gratification

Real-time “Tractability”

National exposure

Increase local visibility

Honest-to-goodness marketing

What Is Online Reputation Management & Email Marketing

Ajay Chauhan

AJAY CHAUHAN

Online Reputation Management

Online Reputation Management fits seamlessly within the context of your search engine marketing program. It is the quickest, most effective solution for dealing with bad press that has surfaced on the search engines about you or your company. By pushing negative listings from the front page of Google, Yahoo, and Bing, online reputation management (ORM) shields you from the damaging commentary of others.

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Negative publicity online has become one of the most frustrating challenges for companies. It is typically anonymous. Names are often unattached to forum threads, blog posts, and even entire websites. Therefore, it is difficult to track and address the source of the complaint. Moreover, the growing popularity of social networking platforms has made it easier than ever for anyone with a mild grievance to give weight to their grudge. If you or your company has been the target of bad press online, it may be time to launch a Online Reputation Management campaign.

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Email Marketing

Email marketing is a way to reach consumers directly via electronic mail. Unlike spam, direct email marketing reaches those interested in your business’ area of expertise. The information is sent out more like a laser-guided missile than a bomb: No matter what you’re selling, it is a way to reach thousands of potential customers directly at a relatively low cost when compared to advertising or other forms of media exposure. It brings your business’ message through an attractive mix of graphics, text and links directly to people who may have never heard of your business or considered your products, but are knowledgeable and interested in your business’ area of expertise.

Email marketing can be more than just text, rich media formats can provide images and give your product or service texture and flavor. In email marketing, you have the complete attention of the potential customer. Pop-up ads or other internet advertising often get in the way of what the potential customer is looking at: The content. But with direct email marketing the advertising is the content.

What Is Google Panda And Penguin Algorithm

66861_317004778426514_1790346858_nPanda And Penguin

Google Panda is a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites” and return higher-quality sites near the top of the search results. CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising.This change reportedly affected the rankings of almost 12 percent of all search results. Soon after the Panda rollout, many websites, including Google’s webmaster forum, became filled with complaints of scrapers/copyright infringers getting better rankings than sites with original content. At one point, Google publicly asked for data points to help detect scrapers better. Google’s Panda has received several updates since the original roll out in February 2011, and the effect went global in April 2011. To help affected publishers, Google published an advisory on its blog,thus giving some direction for self-evaluation of a website’s quality. Google has provided a list of 23 bullet points on its blog answering the question of “What counts as a high-quality site?” that is supposed to help webmasters “step into Google’s mindset”

Panda

Google Panda was built through an algorithm update that used artificial intelligence in a more sophisticated and scalable way than previously possible. Human quality testers rated thousands of websites based on measures of quality, including design, trustworthiness, speed and whether or not they would return to the website. Google’s new Panda machine-learning algorithm was then used to look for similarities between websites people found to be high quality and low quality.

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Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, and others. Unlike PageRank, however, Google makes all updates to this algorithm public.

While Penguin was technically an algorithm update, it wasn’t really a change in how Google factors ranking; it was just the official word that Google is taking action against people trying to game the search system. Simply put, Penguin targeted web spam. So, if you were playing by the rules, you shouldn’t have been affected.

Take a look at a snapshot from my company’s analytic s. The first line is Panda 2.5. We had somewhere in the neighborhood of 5-digits worth of duplicate content. We corrected it and started heavily playing by Google’s rules

Search Engine Optimization And Factors Off Page Optimization

— ajayAJAY CHAUHAN

Search Engine 

—  Search engine

Search engines are programs that search documents for specified keywords and return a list of the documents where the keywords were found. A search engine is really a general class of programs, however, the term is often used to specifically describe systems like Google, Bing and Yahoo! Search that enable users to search for documents on the World Wide Web. The very first tool used for searching on the Internet was Archie. Google Search is a web search engine owned by Google Inc. Google Search is the most-used search engine on the World Wide Web.

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Search Engine Optimization

Search engine optimization is the process of improving the volume of traffic of web site on various search engines. Google is the major search engine on these days. Google crawler name is Google Boot. Sergey Bran and Larry Page invent the Google in 1998.

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—  Off-Page Optimization

—  In search engine optimization, off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link popularity and page rank.

—Off Page

Factors Off Page Optimization

—  Search Engine Submissions

—  Directory Submissions

—  Social Bookmarking Submissions

—  Article Submissions

—  Press Releases Submissions

—  Blog Posting

—  Classified Submissions

—  Blog Commenting

—  Local Listings

—  Web 2.0 Submissions

—  Yahoo Answers

—  Video Submissions

—  Forum Posting

—  Link building

Search enginesded

Search Engine Submission

Search Engine Submission isn’t necessary. The majority of search engines nowadays crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on.

Directory

Directory Submissions

Directory submission refers to the process of adding your website to a web directory. The directory submission process involves submitting your website URL along with other details of your website to the most appropriate category. Dmoz is the biggest directory in the world. Exp:- http//www.dmoz.org

Social bookmarking

Social Bookmarking

Social bookmarking submission India makes the online marketing process much easier and faster because the more people vote for you, appreciate your blog posting or web articles and click on your mentioned links, your site become automatically popular. Most popular social bookmarking sits are Delicious, Slashdot, Diigo, Digg, Reddit, Stumble upon and Squidoo.

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Article Submission

Article submission still is a great way to get traffic and exposure for your website. However, you need to focus on quality directories and submit compelling content. Adding content to hundreds of low quality directories won’t help you at all. Ezine articles, Go articles, Articles base most popular articles sites.

Press release

Press Release Submissions

Press Release is essentially a communicative tool that lets users know about your company and website. While press releases communicate with users, they also communicate with search engines. This means that they should be written for SEO, as they will help the site to be optimised, viewed and ranked by search engines.

Blog posting

Blog Posting

Blog Posting Submission and Blog Posting is one of the most popular and efficient method of viral marketing across the internet. A good blog post will help boost your search engine ranking and create back links to optimize your website on the top search engines of the world. WordPress.com, Blog.com and Blogger is popular blog sites.

classifieds

Classified Submissions

Classified Ads are basically online ads which are placed on Classified Resources. It works the same way as you give advertisement in any other media like: Newspapers, Magazines, Radio, and Television etc. These are very useful to promote the website as they get posted immediately and can generate sales queries in a couple of hours. Classified Ads are posted on Resources which already have traffic and have a lot of people refer them for quality products and services.

Blog Commenting

Blog Commenting

Blog Commenting service involves posting comments in various blogs. Our blog commenting service is not like the blog submission service offered by other companies. Other companies wait for moderator to approve the comment. Only when the comments are approved they will be publicly visible and only the approved blog comments will be available to the search engines for indexing and tracking links. With our blog commenting service you will not have to worry about moderator’s approval.

Local Listings

Local Listings

Local Listings Search Engine Optimization (SEO) – is how your business location and information is indexed, ranked and possibly how it stands out from other local listing results within search engine results and/or other local opportunities. We have an exciting opportunity to get our client’s to stand out from their competition and we know how to answer the question: “how do I find my business online”.

Web 2.0 Submissions

Web 2.0 Submissions

Web 2.0 properties refer to sites like Hub pages and Squidoo where you can post content. Typically in SEO these are used to build back links pointing to your sites since these are high authority domains and often after each PR update many times the PR of the page you posted on goes up as well and it “passes juice” to your site.

Yahoo Answers Submissions

Yahoo Answers Submissions

Yahoo Answers Submissions Yahoo! provides a service where Internet users can sign up to ask questions about anything under the sun that they need help with. There are questions about car repairs, makeup tips, cleaning a sink trap, and everything in between.

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Video Submissions

Video Submission is very effective way to get traffic from all over the globe. If you post video on sites like you tube, met cafe then definitely you will get good amount of traffic but basically it depends on quality of your video.

Forum Posting

Forum Posting

 Forum Posting today has taken on an important stance in boosting SEO efforts. Forum Posting simply means posting new threads or replying to old ones in forums in order to get quality inbound links to a website. If Forum Posting is done the right way then it can drive targeted traffic to a website.

Link building

Link building

Link building The process of establishing relevant, inbound links to your website which help your website achieve higher ranking with the major search engines and drive targeted traffic to your site. Link building are two type. By chat and By email.

On Page Optimization And Factor of On Page

SEo

Search Engine Optimization

Search Engine Optimization (SEO) can be stated as a highly specialized process of building a successful website. We say successful because if a commercial website cannot be found in the major search engines, it is not successful, it just isn’t doing its job.

Black white gray hat seo

Types of SEO

White Hat SEO White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don’t run afoul of search engine (mainly Google) guidelines.

Black Hat SEO Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.

Gray Hat SEO  Gray Hat SEO is not something between Black Hat and White Hat, but rather “the practice of tactics/techniques which remain ill-defined by published material coming out of Google, and for which reasonable people could disagree on how the tactics support or contrast with the spirit of Google’s published guidelines.”

on-site-and-off-site-seo

Technique of SEO

On Page or on-site search engine optimization refers to SEO techniques which are designed to implement the problems and potential issues that an SEO audit uncovers. On-page SEO addresses a variety of fundamental elements such as page titles, headings, content and content organization, and internal link structure.

Off Page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page. Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.

On Page Optimization

On Page Optimization

On Page In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.

Website Analysis

Website Analysis

“SEO Theory studies the behaviors of systems of Web pages and search engine systems, as well as their interactions. A Web page “behaves” through its content. A search engine “behaves” through its algorithms. The dynamics of interaction between Web pages and search engines draw upon the forces of marketing, information management, and user management.

Competitor Analysis

Competitor Analysis

Competitor Analysis is an important part of the strategic planning process. This revision note outlines the main role of, and steps in, competitor analysis. Analyzing your competitors can identify your strengths and weaknesses and strengthen your bottom line after implementing sound remedial tactics gleaned from your competitors.

Keyword Analysis

Keyword Analysis

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimization professionals research keywords in order to achieve better rankings in their desired keywords. Google Adwords Keyword tool is helping to searching the keyword research. 

Meta Tags seo

Meta Tag

Meta tags give search engines more information about a web page. This is implicit information, meaning that it’s not visible to visitors of the web page itself. Meta tags can be found in the <head> element of a web page. I’ve been asked in the past if Meta tags can be placed within the <body> of a page, but it’s best not to do this. By putting Meta tags in the body, some browsers may not recognize them and you’re essentially creating invalid markup.

Content Analysis

Content Analysis

Content analysis or textual analysis is a methodology in the social sciences for studying the content of communication. Content analysis is one of the most important methods of communication research for rental Cannes. It is unique communication study and one of the most important research techniques in social science. The broad purpose of rental analysis is to analysis is to analyses data within a given context in view of the meaning given to them.

Sitemap Implementation

Sitemap Implementation

Sitemaps provide an easy way for visitors to see and navigate the layout of your website. A sitemap is not just for human visitors, but search engine spiders as well. Your sitemap should be constructed like the outline of a book. Although this is not the only way to create a sitemap, it will be the easiest way for visitors to get where they want the quickest.

Alt Tag

Alt Tag

An HTML attribute specified in the IMG tag to provide alternate text when an image on a Web page cannot be displayed.
Example: < img alt=”This is the image description (ALT TAG)” src=“SEOalttag.jpg” >