What is Google Adwords and Pay Per Click ?

Google Ad Word is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The Adwords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

Businesses that use Adwords can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for triggers your ad to be shown. Adwords at the top ads that appear under the heading “Sponsored Links” found on the right-hand side or above Google search results. If your Adwords ad is clicked on, Google search users are then directed to your website.

 

Five key benefits of Google Adwords

 Everything is in one campaign

You can still optimize for mobile devices

Product listing ads are now available on smart phones

Ad Extensions now have greater targeting options

You can now optimize for users in specific locations

 

 

Pay Per Click: – PPC is an Internet marketing formula used to price online advertisements. In PPC programs the online advertisers will pay Internet Publishers the agreed upon PPC rate when an ad is clicked on, regardless if a sale is made or not.

With pay per click in search engine advertising, the advertiser would typically bid on a keyword so the PPC rate changes. On single website — or network of content websites — the site publisher would usually set a fixed pay per click rate, also called cost-per-click.

Benefits of Pay-Per-Click

Small initial investment

Set your own budget

PPC advertising levels the playing field

Instant gratification

Real-time “Tractability”

National exposure

Increase local visibility

Honest-to-goodness marketing